Our research team has just published a study on the impact of the name and packaging color of Cultured Meat on consumer behavior and acceptance in Italy. This innovative food source, also known as “in-vitro meat,” “clean meat,” “synthetic meat,” “lab-grown meat,” has gained popularity despite its controversial nature. With its environmental benefits, it’s worth taking a closer look. Our study showed that food neophobia plays a crucial role in how individuals perceive and respond to the name and packaging of cultured meat. So, what do you think? Are you a fan of green packaging and names that emphasize the cleanliness of the product? Or are you more wary of the unnaturalness of the product? #ResearchResults #CulturedMeat #InnovativeFood #EnvironmentalBenefits”

The study is now online on Appetite,   the international research journal specializing in cultural, social, psychological, sensory and physiological influences on the selection and intake of foods and drinks.